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June 29, 2012

Augmented Reality: Future Of Static Advertising

News: Google's Explorer Edition Glasses are priced at $1,500 and expected to be released by 2013. 

Augmented Reality campaigns are intriguing, captivating and provide an overall fun experience. This technology is straight out of your favourite sci-fi movie, but for any small business that is traditionally ROI oriented, the main question would be-"How is implementing an AR campaign a viable option?". The first thing to get clear on is what Augmented Reality represents and the elements it entails. The fun factor comes to mind when one thinks of AR but that fun won't have an impact unless it 'meets some purpose'.

You have probably seen and heard of Augmented Reality but in order to understand the concept in depth, here's is a decent definition of the function from Pocket Lintthe art of super-imposing of computer generated content over a live view of the world. In layman's terms, Augmented Reality is an addition of digital layer over the real word, that can be viewed with a camera on your smartphone or computer or Google Glasses! (

Here are some fun campaigns.
Absolut Vodka


Of-course, something from my favourite Starbucks :)


Augmented Reality brings a newness to the customer experience as static advertising changes into a dynamic visual treat for the eyes. It offers a unique connection throughout the customer's journey from raising product awareness to maintaining the relationship post-shopping experience.

Why Use Augmented Reality?
Inexpensive: As opposed to traditional print marketing, augmented reality campaigns are a lot cheaper and range from a few thousand dollars to about $10,000 based on design quality. With the advent of more smaller AR design businesses, this cost is bound to go down. 

Engagement: Engagement is the future of customer relationship management. Augmented Reality offers businesses an option to engage with their customers throughout the journey (before, during and after).

Connection: Augmented Reality has an instant impact on the viewer's senses, there by providing businesses to create an emotional bond with the customers throughout the shopping cycle.

Geo-Targeting: Augmented Reality can assist the business in utilising GPS data via smart-phones to create a localised brand experience. 

More importantly, Augmented Reality is the new trend in advertising and businesses that are the first to apply futuristic technology tend to stand out as the 'Innovators'.

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