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July 08, 2011

3 quick ways to promote your social network online

As a business, presence on social network only makes sense if people can find you and reach out to you. Just building a Facebook Page or creating a Linkedin profile, doesn't mean squat, not to mention, looks rather lame when you're posting updates but there's 5 people who 'like' your page and 3 of them work for the agency that handles your social media!

(Image from IT Sector)

Hiring a social media consultant does not mean a sudden rise in 'followers' or 'likes'. Of-course using a dodgy service like Twiends could assure you a high number of 'followers' within seconds, but such 'followers' are irrelevant to your business. Time and money, whether spent on a social media expert in-house or an outsourced consultant, are still a resource. Therefore, no point wasting it on something from which you aren't going to get any return.

Promoting your online presence on the web is the best way to begin optimisation of your social media. Doing so will help you gather a relevant following. Following simple old school techniques of 'spreading the word' and using some creativity should help you reach out to a larger target audience.

  • Promote on existing channels which are your website, blog or newsletter.

  • Add links to your email signature. This could also include 'confirmation emails'. I've noticed how some a lot of confirmation emails these days have links to their social networks, integrated within the emails.

  • Get your internal and external stakeholders to join in. It is good practice to advice your employees to join your presence online. Suppliers, well-wishers and friends, starting promotion at home base is a great strategy. Make sure you provide updated relevant information through your networks, this will help people notice the sincerity in your efforts. Furthermore, you can use the cross promotional strategy by joining your stakeholders' social networks. If you have good business relations, most likely these people will 'like' or 'follow' you back.

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