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May 02, 2012

Taking web shopping experience to another level, a fashion website I just got introduced to 15 minutes back has worked on a really creative campaign with WireWax and the Aussie Iggy Azalea on her new video for "I Think She Ready". (Random useless info: This song has been on my playlist for a while but I always thought it was Azealia Banks who sang on it!)

Back to Iggy Azalea, this video that you can access on's website features her, FKi and Diplo (looking rather hot) wearing a bunch of luxury brands you can actually buy, simply by clicking on the video!

This takes e-commerce experience to another level.  A really creative way to engage the audience and guide them towards taking action.

While you watch the video, you can click on Shop this look and close it to go back to the video. Good publicity for the artist too.

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